odm oem obm

Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier.

  • Branding improves recognition
  • Branding creates trust
  • Branding supports advertising
  • Branding builds financial value
  • Branding inspires employees
  • Branding generates new customers


  • Printing your logo on the product, design your app, package box and user manual with your company logo
  • Product design, including construction and functional developments
  • Prototyping and testing for concept ideas
  • Mold design and production
  • Injection molding of components
  • Product assembly
  • Surface treatment and logo printing


OEM and ODM are two important terms widely used in the manufacturing sector. OEM stands for Original Equipment Manufacturer and ODM stands for Original Design Manufacturer. While many people confuse between the two terms and use them interchangeably, they are not quite the same. There is an article in our blog section dedicated to tell the difference between OEM and ODM. In short, OEMs manufacture product based on design specification provided to them, while ODMs also design the product themselves before manufacturing them.

OEMs are companies which manufacture an OEM-product-the designs, functions, colors and materials which can be customized according to the requirements of the buyer. The services that the companies provide are also refer to as OEM services.

ODMs designs and manufactures products on their own. These companies are in charge of R&D, concepts and manufacture of the products required by their client. The main distinctive part from OEM to ODM are the designs. Most of the companies with design and prototype will choose OEM only for mass production while ODMs are the options for those who wish the manufacturer also providing a design solution or a prototype. This type of services is called ODM services.